1. Who We Are
Artekne ("we," "us," or "our") is a creative content service operated by TrueLuxury Ltd., a Delaware corporation, with offices in the United States.
References to "Artekne," "we," "us," or "our" in this Privacy Policy mean TrueLuxury Ltd., the legal entity that collects, uses, and is responsible for your personal information.
Operator: TrueLuxury Ltd.
State of Incorporation: Delaware, United States of America
Contact: [email protected]
Mailing Address: Delaware, USA
2. Scope of This Policy
This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you:
- Visit our website at https://artekne.ai
- Contact us about our services
- Engage us to provide creative content services
- Interact with our email, social media, or marketing communications
It does not apply to third-party websites, services, or applications that we do not own or control, even if linked from our website.
3. Information We Collect
3.1 Information You Provide Directly
We collect information you voluntarily provide when you:
- Fill out a contact form or send us an email
- Request a discovery call or proposal
- Engage us for services (name, company, role, project details)
- Subscribe to newsletters or marketing communications
- Correspond with us
This may include: name, email address, company name, job title, phone number, project brief, brand materials, payment information, and any other information you choose to share.
3.2 Information Collected Automatically
When you visit our website, we automatically collect:
- Device & browser data: IP address, browser type and version, operating system, device identifiers
- Usage data: pages viewed, time spent on pages, referring URLs, click patterns
- Cookies and similar technologies (see Section 6)
3.3 Information from Third Parties
We may receive information about you from:
- Service providers (e.g., payment processors, analytics providers)
- Public sources (e.g., LinkedIn, your company website)
- Referrers or business partners
4. How We Use Your Information
We use the information we collect for the following purposes:
| Purpose | Lawful Basis (GDPR) |
|---|---|
| Respond to your inquiries and provide requested services | Contract / Pre-contractual steps |
| Deliver creative content services you have engaged us for | Contract performance |
| Process payments and manage billing | Contract / Legal obligation |
| Send operational communications (proposals, contracts, deliverables) | Contract / Legitimate interest |
| Send marketing communications (with your consent) | Consent |
| Improve our website, services, and user experience | Legitimate interest |
| Comply with legal obligations | Legal obligation |
| Protect our rights, prevent fraud, ensure security | Legitimate interest |
We do not sell your personal information to third parties.
5. How We Share Your Information
We may share your information with:
- Service providers and processors who perform services on our behalf (e.g., cloud hosting, payment processing, email delivery, analytics). These providers are contractually obligated to protect your data.
- Professional advisors (attorneys, accountants, auditors) as needed.
- Legal authorities when required by law, court order, or to protect our rights.
- Business successors in the event of a merger, acquisition, or sale of assets (you would be notified).
- With your consent for any other purpose disclosed at the time of collection.
Our current service providers and processors include:
- Amazon Web Services — cloud hosting and storage (Singapore / United States)
- Google Cloud (Vertex AI) and the Google Gemini API — AI chat, vector embeddings, and content generation (Google global infrastructure)
- MiniMax — fallback AI visual quality checks (via non-mainland-China endpoint)
- Stripe — payment processing (United States)
- HubSpot — customer relationship management (United States)
- Google Workspace — business email (United States)
- Instantly — outbound marketing email (United States)
- Calendly — demo scheduling (United States)
- Google Analytics — website analytics (United States)
- Contentsquare — heatmaps and session replay across our site, with form contents masked (France / European Union)
Client content and personal information are not processed by providers headquartered in mainland China.
We do not share your information with third parties for their own marketing purposes.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences
- Analyze website traffic and usage
- Deliver relevant content
Types of Cookies We Use
- Strictly necessary: Required for the site to function
- Analytics: Help us understand how visitors use our site (e.g., Google Analytics, Contentsquare)
- Functional: Remember your preferences and settings
Session Replay Across Our Site (Contentsquare)
Across the pages of artekne.ai, we use Contentsquare to build heatmaps and to record how visitors move through a page — mouse movement, clicks, scrolling and navigation — so we can see which parts of a page work and which do not. Contentsquare is a third party and this recording is sent to them.
It applies to every page of this site, including our booking page and our campaign application form. On those two pages we record only how the form is used — which fields are reached, where people hesitate or stop — never what is entered into them.
What you type is not captured. Contentsquare removes the contents of form fields before anything leaves your browser, and we additionally exclude our concierge chat from recording entirely, so the messages you write there are never collected.
We honour both the “Do Not Track” setting and the Global Privacy Control signal in your browser: when either is enabled, this recording does not run at all.
You can control cookies through your browser settings. Disabling certain cookies may affect site functionality.
We do not use cookies for behavioral advertising across third-party websites.
First-Party Usage Measurement (No Cookies)
Separately from the cookie-based tools above, we measure how our own pages are used with software we run ourselves on artekne.ai. It records the page you are on, where you arrived from, how far down the page you scrolled, how long the page was visible, which form fields were focused and left empty, clicks that appear to go nowhere, and whether the page was interacted with at all — a single note that a mouse moved, a screen was touched or a key was pressed, which is how we tell a person apart from an automated scanner. We do not record where the pointer moved.
This measurement stores nothing on your device — no cookie and no local storage — and it never records what you type. Form activity is recorded as a field name only, never a value.
To group one visit together without identifying you, we derive a one-way hash from your IP address, your browser's user-agent string and a random value that we rotate every day. The IP address itself is discarded and never stored, and the daily random value is deleted after two days, at which point the hash cannot be linked back to any visit, device or person, including by us.
If you arrived from one of our emails
When we send you an email, a link in it may carry a reference code for that message. If you follow it, we record that code with your visit, which means we can connect the visit to the address we sent the message to — and therefore to you. This part is not anonymous, and it is separate from the anonymous measurement described above.
The code is a random-looking value that means nothing on its own; the record connecting it to your address is held only on our own systems. We remove the code from your browser's address bar as soon as we have read it, so it is not carried to other pages, kept in your history, or passed on if you share the link. We do not attach it to any third-party service. We keep the connection for 90 days and then delete it.
You can ask us to delete it sooner, or to stop doing this for you entirely, at [email protected]. If you reach our site any other way — or remove the code from the link before following it — no such connection is made.
We honour the “Do Not Track” setting and the Global Privacy Control signal in your browser: when either is enabled, this measurement does not run at all.
7. International Data Transfers
TrueLuxury Ltd. is based in the United States, and our data residency is the United States. Your information is primarily stored and processed in the United States. Certain processing also takes place on Amazon Web Services infrastructure in Singapore and on Google Cloud infrastructure in the regions where Google operates, in each case under appropriate safeguards.
For transfers from the European Economic Area (EEA), United Kingdom, or Switzerland, we rely on:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- Your explicit consent (where applicable)
- Other lawful transfer mechanisms
For transfers from other jurisdictions, we implement appropriate safeguards consistent with applicable law.
8. Data Retention
We retain personal information for as long as necessary to:
- Provide our services to you
- Comply with legal, accounting, or reporting obligations
- Resolve disputes and enforce agreements
Typical retention periods:
- Client engagement records: 7 years after engagement ends
- Marketing communications data: Until you unsubscribe
- Website analytics: 14 months
- Financial records: 7 years (per US tax requirements)
When data is no longer needed, we securely delete or anonymize it.
9. Your Rights
9.1 For All Users
You have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete information
- Delete your personal information (subject to legal exceptions)
- Object to certain processing activities
- Restrict processing in certain circumstances
- Data portability (receive your data in a machine-readable format)
- Withdraw consent at any time (where processing is based on consent)
- Lodge a complaint with a supervisory authority
9.2 Additional Rights for California Residents (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know what categories of personal information we collect, the sources, the business purposes, and the categories of recipients
- Delete personal information we have collected from you (with exceptions)
- Correct inaccurate personal information
- Opt out of sale or sharing of personal information (we do not sell personal information)
- Limit the use of sensitive personal information (we do not use SPI beyond what is necessary)
- Non-discrimination for exercising your CCPA rights
To exercise these rights, contact us at [email protected].
9.3 Additional Rights for EEA/UK Residents (GDPR)
If you are in the EEA or UK, you may also have the right to lodge a complaint with your local data protection authority.
10. Children's Privacy
Our services are not directed to children under the age of 16 (or such higher age as required by your jurisdiction). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us at [email protected] and we will promptly delete it.
11. Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- Encryption in transit (HTTPS/TLS)
- Access controls and authentication
- Regular security assessments
- Vendor due diligence
However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will:
- Update the "Last updated" date at the top of this page
- For material changes, notify you by email or prominent website notice
Your continued use of our services after changes become effective constitutes acceptance of the revised policy.
13. Contact Us
For questions, concerns, or to exercise your rights under this Privacy Policy, contact:
TrueLuxury Ltd.
Attn: Privacy Officer
Email: [email protected]
Mailing Address: Delaware, USA
State of Incorporation: Delaware, United States of America
We will respond to verifiable requests within the timeframes required by applicable law (typically 30–45 days).
This Privacy Policy is provided in English. Translations, if provided, are for convenience only; the English version controls.