1. Who We Are
Artekne ("we," "us," or "our") is a creative content service operated by TrueLuxury Ltd., a Delaware corporation, with offices in the United States.
References to "Artekne," "we," "us," or "our" in this Privacy Policy mean TrueLuxury Ltd., the legal entity that collects, uses, and is responsible for your personal information.
Operator: TrueLuxury Ltd.
State of Incorporation: Delaware, United States of America
Contact: [email protected]
Mailing Address: Delaware, USA
2. Scope of This Policy
This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you:
- Visit our website at https://artekne.ai
- Contact us about our services
- Engage us to provide creative content services
- Interact with our email, social media, or marketing communications
It does not apply to third-party websites, services, or applications that we do not own or control, even if linked from our website.
3. Information We Collect
3.1 Information You Provide Directly
We collect information you voluntarily provide when you:
- Fill out a contact form or send us an email
- Request a discovery call or proposal
- Engage us for services (name, company, role, project details)
- Subscribe to newsletters or marketing communications
- Correspond with us
This may include: name, email address, company name, job title, phone number, project brief, brand materials, payment information, and any other information you choose to share.
3.2 Information Collected Automatically
When you visit our website, we automatically collect:
- Device & browser data: IP address, browser type and version, operating system, device identifiers
- Usage data: pages viewed, time spent on pages, referring URLs, click patterns
- Cookies and similar technologies (see Section 6)
3.3 Information from Third Parties
We may receive information about you from:
- Service providers (e.g., payment processors, analytics providers)
- Public sources (e.g., LinkedIn, your company website)
- Referrers or business partners
4. How We Use Your Information
We use the information we collect for the following purposes:
| Purpose | Lawful Basis (GDPR) |
|---|---|
| Respond to your inquiries and provide requested services | Contract / Pre-contractual steps |
| Deliver creative content services you have engaged us for | Contract performance |
| Process payments and manage billing | Contract / Legal obligation |
| Send operational communications (proposals, contracts, deliverables) | Contract / Legitimate interest |
| Send marketing communications (with your consent) | Consent |
| Improve our website, services, and user experience | Legitimate interest |
| Comply with legal obligations | Legal obligation |
| Protect our rights, prevent fraud, ensure security | Legitimate interest |
We do not sell your personal information to third parties.
5. How We Share Your Information
We may share your information with:
- Service providers and processors who perform services on our behalf (e.g., cloud hosting, payment processing, email delivery, analytics). These providers are contractually obligated to protect your data.
- Professional advisors (attorneys, accountants, auditors) as needed.
- Legal authorities when required by law, court order, or to protect our rights.
- Business successors in the event of a merger, acquisition, or sale of assets (you would be notified).
- With your consent for any other purpose disclosed at the time of collection.
We do not share your information with third parties for their own marketing purposes.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences
- Analyze website traffic and usage
- Deliver relevant content
Types of Cookies We Use
- Strictly necessary: Required for the site to function
- Analytics: Help us understand how visitors use our site (e.g., Google Analytics)
- Functional: Remember your preferences and settings
You can control cookies through your browser settings. Disabling certain cookies may affect site functionality.
We do not use cookies for behavioral advertising across third-party websites.
7. International Data Transfers
TrueLuxury Ltd. is based in the United States. If you are accessing our services from outside the United States, your information will be transferred to and processed in the United States.
For transfers from the European Economic Area (EEA), United Kingdom, or Switzerland, we rely on:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- Your explicit consent (where applicable)
- Other lawful transfer mechanisms
For transfers from other jurisdictions, we implement appropriate safeguards consistent with applicable law.
8. Data Retention
We retain personal information for as long as necessary to:
- Provide our services to you
- Comply with legal, accounting, or reporting obligations
- Resolve disputes and enforce agreements
Typical retention periods:
- Client engagement records: 7 years after engagement ends
- Marketing communications data: Until you unsubscribe
- Website analytics: 14 months
- Financial records: 7 years (per US tax requirements)
When data is no longer needed, we securely delete or anonymize it.
9. Your Rights
9.1 For All Users
You have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete information
- Delete your personal information (subject to legal exceptions)
- Object to certain processing activities
- Restrict processing in certain circumstances
- Data portability (receive your data in a machine-readable format)
- Withdraw consent at any time (where processing is based on consent)
- Lodge a complaint with a supervisory authority
9.2 Additional Rights for California Residents (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know what categories of personal information we collect, the sources, the business purposes, and the categories of recipients
- Delete personal information we have collected from you (with exceptions)
- Correct inaccurate personal information
- Opt out of sale or sharing of personal information (we do not sell personal information)
- Limit the use of sensitive personal information (we do not use SPI beyond what is necessary)
- Non-discrimination for exercising your CCPA rights
To exercise these rights, contact us at [email protected].
9.3 Additional Rights for EEA/UK Residents (GDPR)
If you are in the EEA or UK, you may also have the right to lodge a complaint with your local data protection authority.
10. Children's Privacy
Our services are not directed to children under the age of 16 (or such higher age as required by your jurisdiction). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us at [email protected] and we will promptly delete it.
11. Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- Encryption in transit (HTTPS/TLS)
- Access controls and authentication
- Regular security assessments
- Vendor due diligence
However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will:
- Update the "Last updated" date at the top of this page
- For material changes, notify you by email or prominent website notice
Your continued use of our services after changes become effective constitutes acceptance of the revised policy.
13. Contact Us
For questions, concerns, or to exercise your rights under this Privacy Policy, contact:
TrueLuxury Ltd.
Attn: Privacy Officer
Email: [email protected]
Mailing Address: Delaware, USA
State of Incorporation: Delaware, United States of America
We will respond to verifiable requests within the timeframes required by applicable law (typically 30–45 days).
This Privacy Policy is provided in English. Translations, if provided, are for convenience only; the English version controls.